93 Social Media | Your Social Media Strategy

Social Media in your Research Program

Since at least 2016, Canadian research funders have called for increased “…availability of findings that result from the research they fund, including research publications and data, to the widest possible audience, and at the earliest possible opportunity”. (Preamble, Tri-Agency Open Access Policy on Publications).

The adjudication process reflects this call through the inclusion of knowledge mobilization and highly qualified personnel (HQP)/student training plans as part of research funding applications.

Incorporating Social Media in your Research Funding Applications

Social media can be incorporated as part of student training plans and knowledge mobilization plans. Using social media, along with traditional communications tools will allow you to reach specific targeted audiences with your research results. Social media can also be used to promote your research program’s successes to your funders.


Tip: Students and others who receive specialized training in academic research environments are often referred to by the term “highly qualified personnel” (HQP) by research funders.

Activity: Acknowledging your Funders and Social Media

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Please revisit the module worksheet and answer the following question.

Is your research funded by a Tri-agency funder? If yes, add them as an audience in your social media plan as an audience.

Funder Twitter Facebook LinkedIn
SSHRC @SSHRC_CRSH facebook.com/ ResearchFunding/ linkedin.com/company/ social-sciences-and-humanities-research-council
NSERC @NSERC_CRSNG facebook.com/ nserccanada linkedin.com/company/ nserc-crsng
CIHR @CIHR_IRSC facebook.com/ HealthResearchInCanada N/A
CFI @innovationCA facebook.com/cfifci N/A
Mitacs @mitacsCanada facebook.com/Mitacs linkedin.com/company/ mitacs

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