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Baldassarre, B., Calabretta, G., Bocken, N.M.P., Jaskiewicz, T. (2017). Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design. Journal of Cleaner Production, 147, 175-186. https://www.researchgate.net/publication/312546229_Bridging_Sustainable_Business_Model_Innovation_and_User-driven_Innovation_A_Process_for_Sustainable_Value_Proposition_Design
Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. Papadakos, T., (2014). Value Proposition Design: How to Create Products and Services Customers Want. https://www.strategyzer.com/books/value-proposition-design
Thiel, P,, and Masters, B., (2014) Zero to One, notes on start-ups, or how to build the future. https://www.penguinrandomhouse.com/books/234730/zero-to-one-by-peter-thiel-with-blake-masters/
Bland, D. J. (2020, October 29). Validate Your Value Proposition with Online Ads: How to test with real customers. https://www.strategyzer.com/blog/how-to-acquire-customers-using-online-ads-that-connects-to-your-value-proposition-canvas
Blank, S. (2011). How to Build and Web Startup – Lean LaunchPad Edition. https://steveblank.com/2011/09/22/how-to-build-a-web-startup-lean-launchpad-edition/
Lake, L. (2019, October 18). How to Develop a Value Proposition for Your Business. https://www.thebalancesmb.com/develop-your-value-proposition-2295755
Moore, G. A. (1991). Crossing the chasm: Marketing and selling technology products to mainstream customers. New York, N.Y.: Harper Business.
Twin, A. (2020). Market Research. https://www.investopedia.com/terms/m/market-research.asp
Twin, A. (2020). Value Proposition. https://www.investopedia.com/terms/v/valueproposition.asp