98 Social Media | Planning your Social Media Strategy | Set a Goal

Articulate who you areIdentify your audienceSet a goalDetermine success measuresOutline tactics

To measure success of your social media strategy, first define what success looks like.  Some examples of goals are:

  • Awareness: How far is your message spreading?
  • Engagement: How many people are engaging with your message?
  • Drive traffic to your website or paper: Are people visiting your website?
  • Share of voice: How are you doing compared to a leader in your field on the same platform

(Adapted from Neil Patel)

In your worksheet, there are two goals for you to work through to articulate related tactics and measures:

  1. Increase individual brand awareness – the brand is you and your research.
  2. Drive traffic to our content – help people on social media find your papers and other research outputs.

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