This module introduced a variety of concepts and best practices to help establish effective internal and external communications in an academic setting. From developing a clear plan, to identifying important tools to assist with communicating, you should feel comfortable with your ability to communicate with internal and external stakeholders after completing this module. Now that you have a general understanding of the principles of identifying and engaging your target audience, it is time to address one of the most powerful communication tools available – social media.
By taking the time to actively think about their communications plan and strategy, you can feel a lot more confident in their ability to communicate your research breakthrough to the world. At the end of this module you should have a clear idea of your goals, target audience, and already have ideas of the types of content you will develop to reach those interested in implementing their research in practice, policy, etc. You also have a plan to implement various strategies to improve the communication between the other members of your lab/research group. You are ready to start spreading the word about your innovation, and already have ideas for a monthly newsletter and brand-new website. Maybe you used to think of communications as a chore, but now have a new outlook on what a strong communications strategy could mean for the success of your research and future research funding for you and your students.