115 Social Media | Integrating your Social Media Strategy and Communications Plan

When integrating social media into your communications plan, ensure both plans have consistent branding issues and leverage research outputs across both plans. This presentation explores examples of using both traditional and social media communication tools in share research outputs integrated into the research project and at the end of a research project.

After completing the previous modules you have:

  • Created a communications strategy (module 3)
  • turned your research outputs into content to share on social media (Part 3 exercise)
  • Seen examples of how to integrate your social media into your communications plan, you are ready to go forth and share your research knowledge and outputs.

If multiple researchers and students are using a lab or research group social media account or doing communications tasks, ensure that roles and responsibilities are clearly defined in your strategy.


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Read Sample Measures of Research Impact with traditional and Social Media Measures

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