161 IP and Commercialization | Module Assessment Tool and Evaluation Guide


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Write three values proposition statements related to your own work(s) with each value proposition being written for different audience or persona. For each statement provide a brief description of the targeted audience or persona. Each of the three statements should utilize one of the writing formulas presented in this module.


  • Description of audience or persona (2 marks)
  • Written in alignment with one of the two formulas introduced (1 mark)
  • States target audience (1 mark)
  • States opportunity/audience problem or need (1 mark)
  • Identifies product/proposed solution (1 mark)
  • Includes a statement of benefit (1 mark)
  • Correct spelling and grammar are used (1 mark)
  • The value proposition is written in a way that effectively communicates value to the target audience. (2 marks)

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