You may feel that your attention is all on the research and you haven’t paid attention to communicating your progress to colleagues, collaborators, funders or the public. You may have had limited interaction with your institution’s marketing and communications department or any concentrated effort to communicate beyond their lab group and colleagues. However, now is the time to start developing an effective communications strategy and plan. Along the way, you will learn that there is a lot more that goes into communication than what meets the eye.
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