109 Social Media | Best Practices of Common Social Media Platforms | YouTube

YouTube Basics

YouTube hosts uploaded videos that can be viewed, commented on, and rated on the site itself, or embedded into other websites.

Best practices

  • Add images to your channel to make it attractive: video thumbnails, channel art.
  • Group your videos by sub-topic or projects on your channel.
  • If your audience uses primarily mobile phone to access the internet, videos are mobile friendly.
  • Videos can be publicly searchable or set to be accessed by only those who have the link to the video. Use this feature if the audience for your video is small or deals with content you only want to share with a small group.

Instagram education engagement


light bulb iconDeeper Dive
Training Resources YouTube Help Community
LinkedIn Learning: YouTube
Algonquin College: Why Use YouTube?

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