102 Social Media | Completing your social media strategy

Many social media strategies include budgets to pay a social media channel to get your content in front of as many eyeballs as possible. These marketing strategies can be implemented with the help of your institution or as a separate campaign. Begin with authentic, unpaid interactions and then explore these options.

Activity

Complete the Social Media Strategy using the Worksheet – Social Media.

If your research partners are on social media, have them share your work. Either talk to them directly or tag them in your post. They can be active partners in your social media plan.

Sharing content effectively and helping your content reach your targeted audience requires leveraging key features of social media, and perspective on using these tools, as outlined in the next section.