91 Social Media | What is your Digital Identity
Researchers on Social Media
More and more it is necessary for potential audiences to find out about your research either through an institutional social media account or through a research project or investigator’s social media channels. There are many existing resources for learning about how to engage on social media. Here are just a few:
- Building an Online Research Profile through Social Media
- 6 reasons why you need a social media strategy
Deeper DiveJordan and Weller (2018) found that academics used social media as a personal learning network, whereby junior academic staff tended to use it mostly to build their profile and career and more senior staff tended to use it to disseminate and share information.
Once you have identified that your audiences are on social media and found a few connections who are on social media networks, you should begin building your networks. There is no point in posting content if you do not have any connections/followers. However before you find your colleagues or potential colleagues and funders online, you need to consider your online identity. Watch the following presentation that covers some questions to consider when formulating your online identity.
Activity
After reviewing the above resources, please revisit the module worksheet. Complete the following:
- Document your existing content and online identity.
- Write the biography for your research group Twitter account.
