161 IP and Commercialization | Module Assessment Tool and Evaluation Guide

Activity

Write three values proposition statements related to your own work(s) with each value proposition being written for different audience or persona. For each statement provide a brief description of the targeted audience or persona. Each of the three statements should utilize one of the writing formulas presented in this module.

Scoring

• Description of audience or persona (2 marks)
• Written in alignment with one of the two formulas introduced (1 mark)
• States target audience (1 mark)
• States opportunity/audience problem or need (1 mark)
• Identifies product/proposed solution (1 mark)
• Includes a statement of benefit (1 mark)
• Correct spelling and grammar are used (1 mark)
• The value proposition is written in a way that effectively communicates value to the target audience. (2 marks)