| Criteria   | Excellent | Very Competent | Somewhat Competent | Needs Improvement | 
| Application of Course Materials       | Makes effective and integrated use of key concepts and terms from the course modules with fluency, conveying thorough understanding of course content. | Makes appropriate use of key terms and concepts from course modules. Demonstrates accurate knowledge of most course content. | Makes little reference to course content. May use concepts inaccurately or reflect gaps in understanding of course content. | Makes few or no references to course content and/or contains significant errors. Demonstrates little understanding of course content. | 
| Content         | Thoroughly and thoughtfully addresses each section of the outline with detail. Provides relevant references to/examples from research project and course material throughout. | Addresses each section of the outline.  A few sections may lack detail or lack supporting examples from research project and course material. | Addresses some but not all of the sections with no explanation of why sections are missing.  Some explanations are overly general and lack examples. | Does not address most of the sections. Most explanations are vague or lack examples. | 
| Creativity, Complexity and Cohesiveness       | Plan demonstrates a creative, complex, and cohesive approach to communications that reflects an appreciation for the complexity of knowledge management and community engagement. | Plan demonstrates a thoughtful and cohesive approach to communications. Some sections may lack creativity or fail to address the complexity of knowledge management  and community engagement. | Plan is thoughtful but reflects a lack of cohesion, creativity or complexity. Some sections may be overly simplistic in their approach to communications, knowledge management, or community engagement. | Plan is overly simplistic and fails to demonstrate an understanding of the complexity of knowledge management and community engagement. | 
| Clarity, Syntax, and Mechanics   | Plan is clear, concise, and accessible to a non-expert audience. Prose are free of errors in grammar and syntax. | Plan is clear and concise, but may contain some jargon. Prose are mostly free of errors in grammar and syntax. | Plan is inaccessible or difficult to understand. Prose contain many errors in grammar and syntax. | Errors in grammar, syntax, and style make it difficult to understand key ideas and concepts. |