98 Social Media | Planning your Social Media Strategy | Set a Goal
To measure success of your social media strategy, first define what success looks like. Some examples of goals are:
- Awareness: How far is your message spreading?
- Engagement: How many people are engaging with your message?
- Drive traffic to your website or paper: Are people visiting your website?
- Share of voice: How are you doing compared to a leader in your field on the same platform
(Adapted from Neil Patel)
In your worksheet, there are two goals for you to work through to articulate related tactics and measures:
- Increase individual brand awareness – the brand is you and your research.
- Drive traffic to our content – help people on social media find your papers and other research outputs.
