2.11. Knowledge Check
Knowledge Check 1
Text Description
Drag the correct business information system to the business activity that it supports.
- Online Selling _____
- Logistics _____
- All Business Operations _____
- Marketing _____
- Training _____
Possible answers:
- Supply Chain Management System
- Enterprise Resource planning System (ERP)
- Customer Relationship Management System
- e-Commerce Platforms
- Human Resource Management
Solution:
- Online Selling e-Commerce Platforms
- Logistics Supply Chain Management System
- All Business Operations Enterprise Resource planning System (ERP)
- Marketing Customer Relationship Management System
- Training Human Resource Management
Knowledge Check 2
Quiz Text Description
1. MultiChoice Activity
_________ is one of Porter’s three strategies for competitive advantage.
- Tech-centric
- Strategic
- Focus
- Generic
2. MultiChoice Activity
__________power is high when customers have few options.
- Customer
- Buyer
- User
- Supplier
3. MultiChoice Activity
Which of the following is NOT part of the primary activities outlined in the value chain?
- Procurement
- Logistics
- Customer Service
- Marketing
Solution:
- c. Focus
- d. Supplier
- a. Procurement
Knowledge Check 3
Industrywide & Uniqueness Perceived by the Customer
Industrywide & Low Cost Position
Particular Segment Only & Uniqueness Perceived by the Customer
Particular Segment Only & Low Cost Position
Possible Answers:
- Starbucks
- Stuck in the Middle
- Lululemon
- Walmart
Solutions:
Industrywide & Uniqueness Perceived by the Customer – Starbucks
Industrywide & Low Cost Position – Walmart
Particular Segment Only & Uniqueness Perceived by the Customer – Stuck in the Middle
Particular Segment Only & Low Cost Position – Lululemon
