10.12. Knowledge Check
Knowledge Check 1
Drag to arrange the steps in the process into the correct order!
- Places order
- Customer Support
- Order Shipped
- Makes Payment
- Order fulfilled
- Consumer Visits Website
Solution:
- Consumer Visits Website
- Places Order
- Makes Payment
- Order fulfilled
- Order Shipped
- Customer Support
Knowledge Check 2
Text Description
Drag the e-commerce type to match to the sample business activity.
- Walmart ordering and purchasing cleaning supplies online. _____
- An individual purchasing leggings from Lululemon on their website. _____
- An individual purchasing a rare hockey card on ebay. _____
- An individual shares their photos that they have taken with a business to use in their next promotional campaign. _____
Possible answers:
- Consumer to Business (C2B)
- Consumer to Consumer (C2C)
- Business to Business (B2B)
- Business to Consumer (B2C)
Solution:
- Walmart ordering and purchasing cleaning supplies online. Business to Business (B2B)
- An individual purchasing leggings from Lululemon on their website. Business to Consumer (B2C)
- An individual purchasing a rare hockey card on ebay. Consumer to Consumer (C2C)
- An individual shares their photos that they have taken with a business to use in their next promotional campaign. Consumer to Business (C2B)
Knowledge Check 3
Text Description
Match the definition with the appropriate e-commerce Model.
- _____ The sale of a product by a business directly to a customer without any intermediary.
- _____ The sale of products in bulk, often to a retailer that then sells them directly to consumers.
- _____ The sale of a product, which is manufactured and shipped to the consumer by a third party.
- _____ The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.
- _____ The automatic recurring purchase of a product or service on a regular basis until the subscriber chooses to cancel.
Possible answers:
- Subscription
- Retail
- Crowdfunding
- Dropshipping
- Wholesale
Solution:
- Retail The sale of a product by a business directly to a customer without any intermediary.
- Wholesale The sale of products in bulk, often to a retailer that then sells them directly to consumers.
- Dropshipping The sale of a product, which is manufactured and shipped to the consumer by a third party.
- Crowdfunding The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.
- Subscription The automatic recurring purchase of a product or service on a regular basis until the subscriber chooses to cancel.
