10.10. Summary
Key Takeaways
- E-business and e-commerce are not synonymous terms. E-business consists of several major components, one of which is e-commerce.
- Every Internet business is either pure-play (an Internet presence only) or brick-and-click (having both a physical and an online presence).
- The seven major types of e-commerce are B2B, B2C, C2C, B2G, C2B, m-commerce, and P2P.
- An e-commerce business model is the method that a business uses to generate revenue online. Some models are very simple; others are more complicated. New business models are being introduced all the time.
- Different technologies can be used for e-commerce including all-in-one e-commerce platforms, and digital payments systems.
- Blockchain which is a digital distributed record of transactions is being leveraged for bitcoin which is a cryptocurrency that can be used for digital payment.
- Social media platforms are popular tools for marketers to promote products and services and glean valuable customer data.
- New Retail blurs the line between off-line and on-line commerce to improve the customer experience.
Review Questions
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- What is e-commerce and how is it different from e-business?
- What are some popular e-commerce sites in Canada?
- What is the business to business e-Commerce cycle?
- List and describe some advantages and disadvantages of e-commerce.
- Outline some models for business to business e-commerce.
- What is mobile commerce and what is it being used for?
- Provide some different forms of electronic payment. Why are electronic payment systems on the rise?
- What is social commerce and why do you think this works?
- What are some e-commerce innovations? Where do you see e-commerce heading?
- What does New Retail mean?
Assignment
Overview
This assignment is designed to help you understand e-commerce trends.
Assignment
In this assignment you will explore some trends and innovations in e-commerce. Focus on the theme of blurring the lines between offline and online. Complete the following questions in a separate document.
Choose an e-commerce application or innovation that interests you. Share a quick video, or link, or picture that provides some context of the technology. Answer the following questions:
- What is the application/innovation? How does it work?
- What are the benefits? How does this impact business?
- What are the concerns?
- Would you use it?