14.7 Trends

In recent decades, the business sector has experienced a digital revolution. This technological and digital transformation has caused a readjustment to all functional areas. In addition to AI; a number of other emerging technologies are forecast to have an impact on how businesses operate and communicate. The following are some trends that are driving these new and innovative technologies.


The last section explored VR technologies, which include devices that can be worn to simulate virtual environments. Technology that can be worn or ‘wearables’ have been around for a long time, with technologies such as hearing aids and, later, bluetooth earpieces. Product lines have expanded to include the Smartwatch, body cameras, sports watch, and various fitness monitors. According to the Gartner Group, strong growth is predicted in the wearable market. Total wearable devices are projected to increase by about 45% from 2018 to 2021 (van der Meulen & Forli, 2017).

wearable devices include smartwatch, headmounted display, body worn cameras, bluetooth headset, wristband, sports watch, and other fitness monitors
Fig 14.8 Chart created based on data from van der Meulen, R., & Forli, A. A. (2017, August 24).



Quantum computing, a technology that applies quantum mechanics to build novel supercomputers, high performance computers used to solve large scale computational tasks. Quantum computers can operate at speeds that are exponentially faster than common computers and can make calculations based on the probability of an object’s state before it is measured. Google demonstrated that their quantum computers can solve a problem that no classical computer could ever solve. For the third year in a row, IBM managed to double its quantum computing power. Additionally, several web service providers, including Amazon, announced plans for cloud-based quantum computing services. Quantum computers can make drug development, power storage, manufacturing, and agriculture better, faster, and more sustainable. They may also unravel cybersecurity infrastructure around the world making them a potential threat to national security. The field of quantum computing is still in its infancy, and the question of scale remains unsolved.

Information Systems for Business and Beyond: 13.9 by Shauna Roch; James Fowler; Barbara Smith; and David Bourgeois is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.


Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Global Marketing In a Digital World Copyright © 2022 by Lina Manuel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book