Book Title: Global Marketing In a Digital World

Author: Lina Manuel

Book Description: Global Marketing In A Digital World - First Edition, offers students the principles and framework that firms undertake when selling their products and services around the world. In a technologically advanced world, digital marketing becomes a crucial part in the success of companies going global.Book Analytic Dashboard

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Source

This book is a cloned version of Core Principles of International Marketing by Babu John Mariadoss, published using Pressbooks by MARIADOSS under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.

Author

Lina Manuel

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Global Marketing In a Digital World Copyright © 2022 by Lina Manuel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Subject

Sales and marketing management

Metadata

Title
Global Marketing In a Digital World
Author
Lina Manuel
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Global Marketing In a Digital World Copyright © 2022 by Lina Manuel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

COPYRIGHT

This book is largely an adaptation of Core Principles of International Marketing by Babu John Mariadoss licensed under a CC-BY-NC-SA license.

Primary Subject
Sales and marketing management
Additional Subject(s)
Globalization
Institution
Fanshawe College
Publisher
Fanshawe College Pressbooks
Publication Date
August 15, 2022