10.4 Chapter References

Edward Lowe Foundation. (n.d.). How to Establish a Promotional Mix. http://edwardlowe.org/digital-library/how-to-establish-a-promotional-mix/

Godinho, V. (2021, August 8). Emirates video of flight attendant on top of Dubai’s Burj Khalifa goes viral. Gulf Business. https://gulfbusiness.com/watch-emirates-video-of-flight-attendant-on-top-of-dubais-burj-khalifa-goes-viral/

Merchant, Paul. (2019, October 26). Strategic Selling Techniques. Small Business. http://smallbusiness.chron.com/strategic-selling-techniques-15747.html

The Emirates Group. (2021, August 9). What do an Emirates Cabin Crew, Tom Cruise and the Crown Prince of Dubai have in common? Media Centre. https://www.emirates.com/media-centre/what-do-an-emirates-cabin-crew-tom-cruise-and-the-crown-prince-of-dubai-have-in-common/

Tsevis, Charis. (n.d.). Clear Channel: Where brands meet people. https://tsevis.com/clear-channel-where-brands-meet-people

Zippia. (2022, September 30). Fashion Nova Revenue: Annual, Historic, And Financials https://www.zippia.com/fashion-nova-careers-1481435/revenue/