Versioning History
This page provides a record of edits and changes made to this book since its initial publication. Whenever edits or updates are made in the text, we provide a record and description of those changes here. If the change is minor, the version number increases by 0.1. If the edits involve a number of changes, the version number increases to the next full number.
The files posted alongside this book always reflect the most recent version.
| Version | Date | Change | Affected Web Page |
| 1.0 | August 15, 2022 | First Publication | N/A |
| 1.1 | August 30, 2023 | 1. Added student case studies.
2. Added sixth dimension of Hofstede’s theory. 3. Expansion on CAGE analysis. 4. Added infographic on American companies that failed in China. 5. Updated table 6.1; added figure |
1. 1.1 Defining Global Marketing; 1.3 The Motivation for Global Marketing; 2.1 The Economic Environment; 3.0 Introduction; 3.1 What is Culture; 4.2 Global Market Opportunity Assessment – CAGE Analysis; 6.1 International Entry Modes; 6.4 Franchising; 10.1 Integrated Marketing Communication; 11.4 Lululemon Marketing Strategy and Plan; 13.5 E-Commerce Models
2. 3.2 Describing Culture: Hofstede 3. 4.2 Global Market Opportunity Assessment – CAGE Analysis 4. 14.7 Trends |
