8.5 Chapter References

Alon, L. & Jaffe, E. (2013). Global Marketing: Contemporary Theory, Practice, and Cases. McGraw-Hill Irwin.

Cateora, P. R., Gilly, M. C., & Graham, J. L. (2016). International marketing. McGraw-Hill Irwin.

Clarke, G. & Wilson, I. (2009). International Marketing. McGraw-Hill Irwin.

Eden, L. & Rodriguez, P. (2004). How weak are the signals? International price indices and multinational enterprises. Journal of International Business Studies, 35(1), 61-74.

Home Depot. (n.d.). Pro Loyalty Program. Pro Xtra. http://www.homedepot.com/c/Pro_Xtra.

Jordan. (2014, July 14). Nike Price Hikes Drive U.S. Sneaker Growth. Footwear News. http://footwearnews.com/2014/business/news/nike-price-hikes-drive-u-s-sneaker-growth-144128/.

Keegan, W. J. & Green, M. C. (2011). Global Marketing (7th ed.). Pearson.

Trefis Team (2015, June 11). Airlines’ Stocks Drop As Fear Of Price War Clouds The Industry. Forbes. http://www.forbes.com/sites/greatspeculations/2015/06/11/airlines-stocks-drop-as-fear-of-price-war-clouds-the-industry/.


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