Book Title: Global Marketing In a Digital World
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Book Description: Global Marketing In A Digital World - First Edition, offers students the principles and framework that firms undertake when selling their products and services around the world. In a technologically advanced world, digital marketing becomes a crucial part in the success of companies going global.
This book is a cloned version of Core Principles of International Marketing by Babu John Mariadoss, published using Pressbooks by MARIADOSS under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
Global Marketing In a Digital World by Lina Manuel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Sales and marketing management