Changes from Adapted Resource
The following list provides a high-level overview of the changes made to the adapted texts in the development of this one.
| Overall | Formatted the content in Pressbooks and made changes for accessibility. Redeveloped graphics .Consolidated references using APA format. |
| Chapter 1 | Chapter adapted from Chapter 1 of Core Principles of International Marketing – removed a few sections. Added a section on global value chain from Global Value Chain by Kiranjot Kaur and Iuliia Kau Merged section on why international marketing matters with standardization and customization |
| Chapter 2 | Chapter adapted from Chapter 4 of Core Principles of International Marketing – removed a few sections and updated some data/statistics to be more current. |
| Chapter 3 | Chapter adapted from Chapter 3 of Core Principles of International Marketing – removed a few sections. Updated some charts/tables. Table adapted from Exploring Relationship Dynamics- Hall’s Low-Context vs High-Context Cultures Table by Maricopa Community College District. Section 3.4 adapted from Communication for Business Professionals by eCampusOntario. |
| Chapter 4 | Chapter adapted from Chapter 6 of Core Principles of International Marketing – removed a few sections. Updated some charts/tables. 4.5 Global Market Segmentation is adapted from the chapter ‘Chapter 5: Market Segmenting. Section 4.6 adapted from The Global Marketing Environment: Demographic Factors. by Lumen Learning |
| Chapter 5 | Chapter adapted from Principles of Management – Chapter 8.1 by Open Stax. removed some information. Added to 5.3 from the following: Core Principles of International Marketing – Chapter 6.2 by Babu John Mariadoss and Strategic Management 2E by John Morris. Updated charts/graphs/tables |
| Chapter 6 | Chapter adapted from Core Principles of International Marketing – Chapter 7 by Babu John Mariadoss. removed some information. Updated charts/graphs/tables |
| Chapter 7 | Chapter adapted from Core Principles of International Marketing – Chapter 8 by Babu John Mariadoss and Introduction to Business (Lumen) The Marketing Mix 14.2: Product by LibreTexts. removed some information. Updated charts/graphs/tables. |
| Chapter 8 | Removed section 12.5 Tariffs and Global Pricing and 12.6 Quotas and Dumping. Chapter adapted from Core Principles of International Marketing – Chapter 12 by Babu John Mariadoss and Introduction to Business (Lumen) The Marketing Mix 14.5: Price by LibreTexts. removed some information. Updated charts/graphs/tables. |
| Chapter 9 | Removed sections 10.1, 10.2 and 10.4. Kept 10.3 and added in Chapter 14: 4 Place from Libre Texts Adapted from Core Principles of International Marketing – Chapter 10 by Babu John Mariadoss and Introduction to Business (Lumen) The Marketing Mix 14.4: Place by LibreTexts. removed some information. Updated charts/graphs/tables. |
| Chapter 10 | Removed sections 11.2 Global Communications Platform and 11.3 Global Communications Strategies. Added in Chapter 14: 3 Promotion from Libre Texts – Introduction to Business. Removed some information. Updated charts/graphs/tables. Updated 10.2 with promotional youtube content. |
| Chapter 11 | Adapted from Introduction to Marketing II (MKTG 2005) Using and Updating the Marketing Plan by NSCC and Lumen Learning and Core Principles of International Marketing – Chapter 13.2 by Babu John Mariadoss. Removed some information. Updated charts/graphs/tables. |
| Chapter 12 | Adapted from Core Principles of International Marketing – Chapter 9 by Babu John Mariadoss and Principles of Marketing (Lumen) Module 9: Branding by LibreTexts and Introduction to Business (Lumen) Module 14: Marketing Mix by LibreTexts. Removed some information. Updated charts/graphs/tables. |
| Chapter 13 | Adapted from Information Systems for Business and Beyond: 10.1 by Shauna Roch; James Fowler; Barbara Smith; and David Bourgeois |
| Chapter 14 | Adapted from Chapter 13 Information Systems for Business and Beyond by Shauna Roch; James Fowler; Barbara Smith; and David Bourgeois and Information Systems for Business and Beyond: 6.4 by Shauna Roch; James Fowler; Barbara Smith; and David Bourgeois |
