4.8 Chapter References

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Ghemawat, P. (2001). Distance Still Matters. Harvard Business Review, 79(8).

Ghemawat, P. (2003, September). The forgotten strategy. Harvard Business Review, 81(11)..

Haddock, R., &  Jullens, J. (2009). The Best Years of the Auto Industry Are Still to Come. Strategy + Business, 55, 1–12.

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Holt, J., Quelch, J., & Taylor, E. (2004, September). How global brands compete. Harvard Business Review. https://hbr.org/2004/09/how-global-brands-compete.

Khanna, T., Palepu, G., Sinha, J. (2005, June). Strategies that fit emerging markets. Harvard Business Review. https://hbr.org/2005/06/strategies-that-fit-emerging-markets.

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Reisenwitz, T., Iyer, R., Kuhlmeier, D. B., & Eastman, J. K. (2007). The Elderly’s Internet Usage: An Updated Look. Journal of Consumer Marketing, 24(7), 406–18.

Rigby, D., & Bilodeau, B. (2007).  A Growing Focus on Preparedness. Harvard Business Review. https://hbr.org/2007/07/a-growing-focus-on-preparedness.

Schoemaker, P. J. H. (1993). Multiple Scenario Development: Its Conceptual and Behavioral Foundation. Strategic Management Journal, 14(3), 193–213.

Schoemaker, P. J. H., & van der Heijden, C. A. J. M. (1992). Integrating Scenarios into Strategic Planning at Royal Dutch/Shell. Long Range Planning, 26(1).

Schoemaker, P. J. H., (1991). When and How to Use Scenario Planning: A Heuristic Approach with Illustration. Journal of Forecasting, 10(6), 548–564.

Taneja, A. (2018). McCain Foods India: Challenges in developing the frozen food market. Asian Case Research Journal, 22(2), 371-389. https://www.doi.org/10.1142/s0218927518500141.

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