14.0 Chapter Introduction

Learning Outcomes

After reading this section, students should be able to:

  1. Describe the difference between the Internet and World Wide Web.
  2. Discuss the history of artificial intelligence.
  3. Define artificial intelligence and distinguish between the types.
  4. Explain autonomous and extended reality technologies.
  5. List some of the emerging technology trends and their impact on business.

Information systems have evolved at a rapid pace ever since their introduction in the 1950s. Today devices that you can hold in one hand are more powerful than the computers used to land a man on the moon in 1969. The last 10 years has seen the proliferation of intelligent devices, devices that can process information and make suggestions or provide responses. How does Netflix seem to know what types of programs or movies we like? How does Amazon post product displays to our account that sparks our interest? How does YouTube seem to provide video feeds that align with what we have previously watched and protect younger viewers from harmful content? This is achieved through artificial intelligence using algorithms and machine learning.

Artificial Intelligence (AI) is changing the way companies do business through improved data analytics, productivity, and efficiencies. AI uses software algorithms to simulate human intelligence processes such as reasoning and speaking within computers and other IoT devices. AI simulates human intelligence processes through robotics, intelligent agents, expert systems, algorithms, and natural-language processing. This chapter will provide an introduction to artificial intelligence and provide some examples of how businesses are leveraging this technology.

Information Systems for Business and Beyond: 13.1 by Shauna Roch; James Fowler; Barbara Smith; and David Bourgeois is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.


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Global Marketing In a Digital World Copyright © 2022 by Lina Manuel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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