Student Contributions

Students in the global marketing course at Fanshawe College were given the opportunity to contribute to this book. The following examples were completed and submitted by students:

• 1.1 – Case: Insurance Giant, Sunlife Financial in Today’s Global Digital Market by Ma Rona Loren Escrupolo, March 2023
• 1.3 – Case: Global Marketing Strategy by Vicky Anborgh, March 2023
• 2.1 – Case: Saudi Vision 2030 Transformation and Opportunities by Rania Alwreikat, March 2023
• 3.0 – Case Study: Tim Hortons by Jack Taron, March 2023
• 3.1 – Case: Student Perspective on Social and Cultural Environment by Alliane Akiyama, October 2022
• 4.2 – Case: McCain Foods by Bukunmi Gabriel Ogunsola, March 2023
• 6.1 – Case: Aritzia – Wholly Owned Subsidiaries  by Bernice Chan, March 2023
• 6.4 – Case: Global Market Entry Modes by Diksha Dutta, March 2023
• 10.1 – Case: Fashion Nova IMC Strategy by Aderoju Bankole, October 2022
• 11.4 – Case: Lululemon’s Marketing Strategy in Hong Kong by Zheng Zeng, October 2022
• 13.5 – Case: MEC’s Online Strategy and Growth in the Canadian Market by Winifred Ofure Badaiki, March 2023