7.7 Chapter References

Govindarajan, V. (2009, May 5). Ten Rules for Strategic Innovators [Presentation]. Tuck School of Business, Dartmouth University. https://www.slideshare.net/innovationexcellence/ten-rules-for-strategic-innovators-vijay-govindarajan.

Hart, S. L. (2005). Capitalism at the crossroads. Wharton School of Publishing.

Jana, R. (2009). P&G’s trickle-up success: Sweet as honey. Bloomberg. https://www.bloomberg.com/news/articles/2009-03-31/p-and-gs-trickle-up-success-sweet-as-honey.

Jargon, J. (2008). Kraft reformulates Oreo, scores in China. The Wall Street Journal. https://www.wsj.com/articles/SB120958152962857053.

Karnani, A. (2006). Fortune at the bottom of the pyramid: A mirage. Ross School of Business Working Paper Series, No. 1035. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=914518.

Marketing Accountability Standards Board. (2020). Product. The Common Language Marketing Dictionary. https://marketing-dictionary.org/p/product/.

Mcgirk, T. (1997). The $28 foot. Time. https://content.time.com/time/subscriber/article/0,33009,987107,00.html.

Mullor-Sebastian, A. (1983). The product life cycle theory: Empirical evidence. Journal of International Business Studies, 14(3), 95–105. https://www.jstor.org/stable/154692.

NextBillion. (n.d.). About. https://nextbillion.net/about/.

Prahalad, C. K. (2004). The fortune at the bottom of the pyramid. Wharton School of Publishing.

Santos, J., Doz, Y. & Williamson, P. J. (2004). Is your innovation process global? MIT Sloan Management Review, 45(4). https://sloanreview.mit.edu/article/is-your-innovation-process-global/.


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