Acknowledgements

This open textbook has been adapted and remixed by Lina Manuel, in partnership with the OER Design Studio and the Library Learning Commons at Fanshawe College in London, Ontario This work is part of the FanshaweOpen learning initiative and is made available through a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License unless otherwise noted.

Attribution

This book is largely an adaptation of:

• Core Principles of International Marketing by Babu John Mariadoss is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

However, the following resources were also used:

• Global Value Chain  by Dr. Kiranjot Kaur and Iuliia Kau is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Principles of Management by Open Stax is licensed under a Creative Commons Attribution 4.0 International License.
• Introduction to Marketing II (MKTG 2005) by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
• Information Systems for Business and Beyond by Shauna Roch; James Fowler; Barbara Smith; and David Bourgeois is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Exploring Relationship Dynamics- Hall’s Low-Context vs High-Context Cultures Table by Maricopa Community College District is licensed under a Creative Commons Attribution-NonCommercial–ShareAlike 4.0 International License, except where otherwise noted.
• Communication for Business Professionals by eCampusOntario is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.
• Strategic Management 2E by John Morris is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Chapter sections 9.2-9.4 are licensed separately from the book as the following resource was adapted:

• Introduction to Business (Lumen) edited by LibreTexts, based on Introduction to Business by Boundless, is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Specific content attributions can be found at the bottom of each page. Please see the list of changes from the adapted works on the next page.

Collaborators

The following staff and students in the Fanshawe OER Design Studio were involved in the creation of this project:

• Shauna Roch – Project Manager, Instructional Designer
• Jenn Ayers – Project Coordinator
• Catherine Steeves –Instructional Designer
• Alyssa Giles – Graphic Design 
• Liya Treesa Joseph, Davandra Earle, Alyssa Giles – Ancillary Developer
• Wilson Poulter – Copyright
  

Reviewers

• Loreen Sawatzky, Bachelor of Commerce – Digital Marketing Student