12.8 Chapter References

Ballance, C. (2009). Speaking their language: How to localize your message for global customers. Marketing Profs. http://www.marketingprofs.com/9/speaking-their-language-localize-message-global-customers-ballance.asp.

Bartlett, C. A. & Ghoshal, S. (1989). Managing across borders. Harvard Business School Press.

Douglas, S. P., Craig, C. S., & Nijssen, E. J. (2001). Executive insights: Integrating branding strategy across markets: Building international brand architecture. Journal of International Marketing, 9(2), 97-114. https://doi.org/10.1509%2Fjimk.

Einhorn, B., & Culpan, T. (2010, March 8). With Dell in the dust, Acer chases HP. BusinessWeek, 58–59.

Frampton, J., Green, S., Feldmeth, J., Ricca, M., Isakovich, H., Butterfield, L., Bateman, A., Dybvad, B., Geiss, N., Crouch, K., Zara, T., Payne, A., Danet, J.-B., & Chajet, J. (2009). Best global brands 2009: The definitive guide to the world’s most valuable brands. Interbrand. https://www.rankingthebrands.com/PDF/Best%20Global%20Brands%202009.pdf.

Kiley, D. (2009). The great trust offensive. Bloomberg. https://www.bloomberg.com/news/articles/2009-09-17/the-great-trust-offensive#xj4y7vzkg.

Safeway. (n.d.). Our bands. http://www.safeway.com/ShopStores/Brands/Our-Brands.page.


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