About this Book

About this Book

Principles of Microeconomics – First Edition highlights the behavior of an individual household or business in a particular market. The textbook discusses choices that individuals make in allocation of resources. It provides a concise yet comprehensive account of the core topics of microeconomics, including theories of the consumer and of the firm, market structure, and market failures caused by externalities. This OER uses many current examples from the Canadian economy to balance theory and its application of economic concepts. It explains all the concepts, tools, and techniques in a lucid language targeted for undergraduate students.


  • Key terms are highlighted(bolded) within the text, and appear in the key terms list at the end of each chapter.
  • Powerpoint slide decks can be found in the Ancillary Resources section.

Accessibility Statement

We are actively committed to increasing the accessibility and usability of the textbooks we produce. Every attempt has been made to make this OER accessible to all learners and is compatible with assistive and adaptive technologies. We have attempted to provide closed captions, alternative text, or multiple formats for on-screen and off-line access.

The web version of this resource has been designed to meet Web Content Accessibility Guidelines 2.0, level AA. In addition, it follows all guidelines in Appendix A: Checklist for Accessibility of the Accessibility Toolkit – 2nd Edition.

In addition to the web version, additional files are available in a number of file formats including PDF, EPUB (for eReaders), and MOBI (for Kindles).

If you are having problems accessing this resource, please contact us at oer@fanshawec.ca.

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Principles of Microeconomics Copyright © 2022 by Sharmistha Nag is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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