Chapter 5: Competing in a Global Marketplace

Chapter Overview

5.0 Introduction

5.1 Gaining Advantages by Understanding the Competitive Environment

5.2 Using SWOT for Strategic Analysis

5.3 A Firm’s External Macro Environment: PESTEL

5.4 A Firm’s Micro Environment: Porter’s Five Forces

5.5 The Internal Environment

5.6 Competition, Strategy, and Competitive Advantage

5.7 Strategic Positioning

5.8 Chapter References

5.9 Key Terms

 

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Global Marketing In a Digital World Copyright © 2022 by Lina Manuel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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