Chapter 12: Creating a Global Brand
Chapter Outline
12.1 Elements and Benefits of Branding
12.2 Formulating a Global Brand Summary
12.5 Determinants of Global Brand Structure
12.6 Managing Key Strategic Brands
License
Global Marketing In a Digital World Copyright © 2022 by Lina Manuel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.