6.7 Chapter References

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Cassey, A. J. (2011, February 14). No. 11 October 2010 StaffPAPERS – Dallas Fed. Federal Reserve Bank of Dallas. http://www.dallasfed.org/research/staff/2010/staff1003.pdf.

Cateora, P. R., Gilly, M. C., & Graham, J. L. (2021). Global Marketing (12th ed.). McGraw-Hill Education.

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Kramer, M. E. (2011, January–February). The Big Idea: Creating Shared Value. Harvard Business Review. http://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/pr.

Mandel, M. (2007, June 28). The Real Cost of Offshoring. Bloomberg BusinessWeek. http://www.businessweek.com/magazine/content/07_25/b4039001.htm.

Matlack, C. (2009, October 5). The peril and promise of investing in Russia. Business Week. 48-51.

Murray Wealth Group. (2019, May 21). Market research #12: Aritzia. https://murraywealthgroup.com/aritzia/.

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Viacom International. (2004, October 16). Viacom Announces a Strategic Alliance for Chinese Content Production with Beijing Television (BTV). Viacom International. http://www.viacom.com/press.tin?ixPressRelease=80454169.

Zahra, S. A., Ireland, R. D., & Hitt M. A. (2000). International Expansion by New Venture Firms: International Diversity, Mode of Market Entry, Technological Learning, and Performance. Academy of Management Journal 43(5), 925–50.

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