11.6 Key Terms

E-Commerce Partnerships: B2B partnerships will be responsible for finding another e-commerce platform to get out product on by the end of the year. They will also continue working with their current partner, Tmall to find more distribution partners to get our products to our consumers quickly and efficiently. 11.4

Four Ps of Marketing: Product, price, placement, and promotion—are all affected as a company moves through the different phases to become and maintain dominance as a global company. 11.3

Marketing Plan: Captures the outputs from the marketing planning process in one cohesive document. If the plan is done well, it puts a plan in place that aligns the marketing strategy, objectives, and tactics with the corporate mission. 11.1

Product Adaptation Team: The team will consist of representatives from market analysis, finance, sales and design departments. They will meet at the end of each product season to evaluate the strengths and weaknesses of a seasonal product with a focus on logos, colours and sizing. Based on their evaluation they will come up with a plan to improve next year’s product and tailor it to our target market. 11.4

Service Adaptations Team: The team will consist of representatives from market analysis, digital marketing, customer service, retail operations, e-commerce and distribution departments. They will evaluate the strengths and weaknesses in our services offered instore and online. They will meet quarterly and submit evaluations and suggestions to improve servicing our market. 11.4

Showroom Expansion: A New Store Opening team, which will operate under retail ops will consist of real estate, facilities, visual, and IT will be created for each major city Shanghai, Hangzhou, Guangzhou, Chengdu, Shenzhen and Beijing. 11.5