11.5 Chapter References

Allison. (2020, March 12). Nike in China: Embracing digital transformation. Daxue Consulting. https://daxueconsulting.com/nike-in-china/.

Amazon. (n.d.). Lululemon dupes. https://www.amazon.ca/s?k=lululemon+dupes&ref=nb_sb_noss_2.

Boyd, D. (2020, January 3). Writing a marketing plan – writing the product or service analysis [Course]. LinkedIn Learning. https://www.linkedin.com/learning/writing-a-marketing-plan-2.

Business Strategy Hub. (2019). Lululemon: Vision/mission/values/ strategy (2019) – here is everything you need to know!  https://bstrategyhub.com/lululemon-vision-mission-values-strategy-here-is-everything-you-need-to-know/.

CPG, FMCG & Retail. (2019, April 1). 61% of Chinese consumers choose premium products because of superior quality. Nielson. https://www.nielsen.com/cn/en/insights/article/2019/61-percent-of-chinese-consumers-choose-premium-products-because-of-superior-quality/.

Danziger, P. N. (2019, December 12). Lululemon is on fire thanks to the power of community retail. Forbes. https://www.forbes.com/sites/pamdanziger/2019/12/12/lululemon-is-on-fire-thanks-to-the-power-of-community-retail/?sh=66467965df89.

Digital Crew Insights and Analysis. (2019). Buying cycle of a Chinese consumer: What you need to know. https://www.digitalcrew.com.au/blogs-and-insights/buying-cycle-of-a-chinese-customer-what-you-need-to-know/.

Digital Marketing to China. (2019, January 18). Digital marketing in China 2019: Some figures about what digital will be this year. Marketing To China. https://www.marketingtochina.com/digital-marketing-in-china-2019-some-figures-about-what-digital-will-be-this-year/.

Dun & Bradstreet. (2019). Hoover report: Lululemon Athletica Canada profile. https://www.dnb.com/business-directory/company-profiles.lululemon_athletica_canada_inc.c5bbdb80eaff4370a208afaddbe0787b.html.

Export China. (2018, June 28). How to Connect with 85,000 Chinese Distributors. https://www.marketingtochina.com/connect-85-000-chinese-distributors/.

Farooq, U. (2018, April 22). SWOT analysis of Lululemon Athletica Inc. Marketing Tutor. https://www.marketingtutor.net/lululemon-swot-analysis/.

Ghani, A. (2015, August 9). Lululemon strategy report [Presentation slides]. Slideshare. https://www.slideshare.net/azizghani0/lululemon-strategy-report-51426773.

Kalpazanova, I. (2016, June 9). The life cycle analysis of Lululemon “wunder-under” leggings [Presentation slides]. Prezi. https://prezi.com/bi0fn44ptpny/the-life-cycle-analysis-of-lululemon-wunder-under-leggings/.

Lee, J. (2017, May 23). 3 successful marketing strategies to win over the new Chinese consumer. Jing Daily. https://jingdaily.com/marketing-strategies-new-chinese-consumer/.

Lululemon Athletica. (2020). The Wunder Under Collection. https://shop.lululemon.com/story/womens-wunder-under-pants.

Lululemon Athletica. (n.d.). Financial information. https://investor.lululemon.com/financial-information.

Lululemon Athletica. (n.d.). Lululemon website. https://shop.lululemon.com/.

Lutz, A. (2015, February 2). Lululemon calls its ideal customers ‘Ocean’ and ‘Duke’ – here’s everything we know about them. Business Insider. https://www.businessinsider.com/lululemon-idea-customers-ocean-and-duke-2015-2.

Mission Statement Academy. (2019, November 20). Lululemon mission and vision statements analysis. https://mission-statement.com/lululemon/.

Nike. (n.d.). Nike one. https://www.nike.com/ca/t/one-mid-rise-leggings-LS2tbp/AJ8827-639.

Pan, Y. (2018, February 15). In China, flashy logos are making a comeback as a status symbol. Quartz Media. https://qz.com/1198053/in-china-flashy-logos-are-making-a-comeback-as-a-status-symbol/.

Policella, G. (2019, November 14). How Lululemon uses lifestyle marketing to create a strong brand community. Smile. https://blog.smile.io/how-lululemon-uses-lifestyle-marketing-to-create-a-strong-brand-community/.

Quiroz, M.A. (2018, January 8). A growth strategy for Lululemon 2018. Medium. https://medium.com/@michaelangelo_q/a-growth-strategy-for-lululemon-68819680e511.

Rapp, J. (2017, June 19). Lululemon taps China’s digital natives craving experiential luxury. Jing Daily. https://jingdaily.com/china-lululemon-yoga-wellness/.

Rapp, J. (2018, April 23). Athleisure wears sales in China grow, but as fashion trend it is still in its infancy. South China Morning Post. https://www.scmp.com/lifestyle/fashion-beauty/article/2142894/athleisure-wear-sales-china-grow-fashion-trend-it-still-its.

Swartz, D. (2020, March 29). Covid-19 poses a big challenge, but Lululemon has the brand strength and finances to overcome it. Morningstar. https://analysisreport.morningstar.com/stock/research/c- report?&t=XNAS:LULU&region=usa&culture=en- US&productcode=QS&ops=clear&cur=&urlCookie=eyJhbGciOiJSU0EtT0FFUCIsImVuYyI6IkExMjh HQ00ifQ.P1SL79EEH3Im3qRNRNGBvV8pKUIiIGu30aAqy8zwh3mipafX8hUQ8UP1yGjRi2KZyfd.

Thangavelu, P. (2018, December 6). Understanding Lululemon’s business model (LULU). Investopedia. https://www.investopedia.com/articles/investing/052715/understanding-lululemons-business-model.asp.

Tmall. (n.d.). Tmall website. https://www.tmall.com/.

Verot, O. (2017, May 5). 2017: 80% of Chinese perform professional tasks on Wechat. Marketing to China. https://www.marketingtochina.com/2017-80-chinese-perform-professional-tasks-wechat/.

Who Knows China. (2020). An opportunity or a challenge: Lululemon in China. https://whoknowschina.com/case-study/lululemon-entering-chinese-market/.