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Chapter 3: Social and Cultural Environment

Chapter Outline

3.0 Introduction

3.1 What is Culture

3.2 Describing Culture: Hofstede

3.3 Describing Culture: Hall

3.4 Nonverbal Communication 

3.5 The Social and Cultural Environment

3.6 Impacts on Global Marketing

3.7 Chapter Reference

3.8 Key Terms

 

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Global Marketing In a Digital World Copyright © 2022 by Lina Manuel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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