8.0 Introduction

Learning Objectives

At the end of this chapter, learners will be able to:

  • Label and discuss the three main components of the rhetorical situation.

  • Identify and provide examples of at least five of the nine basic cognate strategies in communication.
  • Demonstrate how to build a sample presentation by expanding on the main points you wish to convey.
  • Demonstrate how to use structural parts of any presentation.
  • Identify how to use different organizing principles for a presentation.

Professional Perspective

image of a woman with short wavy hair and glassesNaiomi has a big presentation coming up for a potential client in the paper industry. She wants to be certain her presentation and pitch for marketing services is built on a sound foundation of the current concerns her client may face. As you read this chapter, consider what Naiomi might do to win the client based on her presentation development.

This chapter will help you consider how to organize your information to prepare for a presentation. While knowledge of your topic is key to an effective presentation, do not underestimate the importance of a clear outline.

A presentation that flows smoothly from beginning to end is helpful both to you and to your audience. They will appreciate receiving information presented in a logical order, and you will feel less stressed if you are well organized and prepared.

A successful presentation involves organization and flexibility. You know your material and created an outline, however you are not going to read a script or PowerPoint presentation, nor will you memorize every single word in order (though some parts may be memorized). That said, you are not making up your speech as you go along. Your presentation is scripted in the sense that it is completely planned from start to finish, yet every word is not explicitly planned, allowing for some spontaneity and adaptation to the audience’s needs in the moment.

Your outline will serve you and your audience as a guide, and help you present a more effective presentation. Just as there is no substitute for practice and preparation, there is no substitute for organization and an outline when you need it the most: in front of an audience, whether that be live or online.

28 Introduction” from Communication for Business Professionals by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


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Talking Business Copyright © 2023 by Laura Radtke is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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