12.1 Planning a Meeting

Whether in educational settings, business, or other organizations, meetings dominate the way many groups operate. One authority claims that the average chief executive officer spends 17 hours per week in meetings, whereas the average senior executive spends 23 hours per week (Amos, 2002).

If the average number of people in each of these meetings is only five, and the average meeting lasts only one hour, this means that between 55,000,000 and 150,000,000 person-hours each day are being consumed by meetings. Assuming a 50-week work year, then, the total time devoted to meetings each year amounts to at least fifteen billion person-hours. As for you, yourself, one estimate is that you’ll spend 35–50% of every workweek in meetings, for a total of more than 9,000 hours over the course of your lifetime (Doyle & Straus, 1993).

What Are Meetings for?

Office equipment and supplies constitute tools to support the work of most modern groups such as student teams in college classes, employees and executives in businesses, and collections of people in other organizations. None of those groups would say that using copy machines and staplers is one of their goals. – and none of them would visit a copy machine unless they had something they needed to reproduce. They wouldn’t grab a stapler, either, unless they had some papers to attach to each other.

Meetings resemble office supplies in at least one way: they can help a group accomplish its goals. But, like office supplies, meetings are only a means toward reaching group goals…not the goal itself. Sometimes they even stand in the way of efficiently functioning groups. One statistical analysis of workers’ reactions to meetings discovered a significant positive relationship between the number of meetings attended and both the level of fatigue and the sensation of being subjected to a heavy work load (Luong & Rogelberg, 2005).

Remember that if it is operating well, your group probably adopted goals for itself at some point; it may even have ranked those goals in order of importance. Members of a student team might, for example, decide that their joint goals are to earn a high grade on their group project, to have fun together, and to ensure that all of them can secure a positive recommendation from the instructor when they look for a job after graduation.

“To meet” is not one of the goals of any group. Your goals involve doing things, not meeting—not even meeting to decide what you’re going to do and whether you’re actually doing it. You should not be holding meetings until and unless doing so will clearly contribute to a real goal of your group.

What this means in practical reality is that many, many regularly-scheduled meetings probably ought to be cancelled, postponed, or at the very least substantially shortened. It means that meetings which aren’t part of an official, ongoing series should be conducted only if the people who would be participating agree that having the meetings is necessary to answer a question, solve a problem, make a decision, or ensure that people know what it is they are and should be doing. It means, in short, that a group’s “default position” should be to not have meetings.

If you’re in a position to decide whether and when a meeting will take place, you’re in control of what some might consider other people’s most valuable possession: their time. If you take this responsibility seriously and act on it wisely, your fellow group members will appreciate it—especially since many group leaders do not.

To Meet or Not to Meet

In the twenty-first century, technology offers techniques for accomplishing many group goals without meeting face to face. A helpful website called Lifehacker suggests that you follow these steps before scheduling in-person meetings:

  • Get done what you can by email. If email doesn’t accomplish your aims, use the telephone. Only if neither email nor the phone works should you meet face to face.
  • Calculate the opportunity cost of a potential meeting. What task(s) that you could be engaged in at the time of the meeting will you have to postpone, or forgo entirely, because of the meeting? Is it worth it?
  • Ask yourself what bad results, if any, will come to pass if you don’t meet. What about if you don’t meet this time, but later instead? If the bad things you expect to arise without a meeting are minimal, or can be dealt with easily, don’t meet – or at least not now.
  • Ask if it’s essential for everyone in the group to be at the same physical location at the time of the meeting. Assess whether the chore of just moving people’s molecules from one place to another could render a face-to-face meeting undesirable (Babauta, 2007).

We live in a day and age where most meetings can be carried out online, however, there is something to be said for at least one initial in-person meeting so that team members can have some social interaction and get to know one another better. This helps teams to “gel” and can increase collaboration.

If It’s “to Meet,” Then What?

Once you’ve decided that you should hold a meeting of some sort, you should do your best to make sure it will run well. Part of this undertaking is to ensure that all the members of your group understand the significance of the time they’ll be devoting to getting together. To this end, you may want to create a list of basic obligations you feel everyone should fulfill with respect to all meetings. These obligations might include the following items:

  • If you can’t make it to a meeting, let the person who’s organizing it know in a timely fashion. If you were expected to make a report or complete a task of some sort by the time of the meeting, either submit the report through someone else who will be there or inform the organizer of when you’ll finish what you’re committed to be doing. If you can find someone to fill in for you at the meeting, do it.
  • If you can attend the meeting, prepare for it. Read meeting announcements and agendas. Take necessary and appropriate information and tools with you to each meeting. Come to meetings with an open mind and with a mental picture of what you may contribute to the discussion.
  • Pay attention. Avoid side conversations or other actions that might keep you from understanding what’s going on in a meeting.
  • Be clear, concise and as brief as possible. Don’t speak unless you’re sure you’ll improve over silence by doing so.
  • Wait to express your own opinion until you’re sure you understand others’ views.
  • Challenge assumptions, but stick to the topic and offer constructive rather than destructive criticism.
  • Know when to give in on a matter of disagreement. Stick to your convictions, but consider carefully whether you need to have your way in any particular situation.

Guidelines for Planning a Meeting

Again, first of all: don’t meet at all unless you need to. Once you’ve determined that a meeting will promote rather than hinder productivity, preparing for it well will give you a head start on maximizing its effectiveness. Here are six guidelines to take into account as you plan a meeting:

    1. Identify the specific goals. Spell out exactly what you want to achieve in the meeting and the methods you’ll use to decide if you’ve achieved them. Write the goals down. Reread them. Let them sit a while. Read them again to see if they’re still appropriate and necessary.

      If the goals of the meeting still look as though they’re all valuable, remember Dwight Eisenhower’s dictum that what is important is seldom urgent, and what is urgent is seldom important (MindTools Content Team, n.d.). If you’re not sure you can get everything done that you hope to in the time you’ll have available, set priorities so that the most urgent items are taken care of quickly, and you can postpone others without endangering what’s most important to get done.

    2. Decide carefully who needs to attend. At one point, Amazon Corporation implemented a “two-pizza guideline” whereby it limited the number of people who composed its teams to the quantity that could be fed with two pizzas (Deutschman, 2004).  If you calculate that the people you plan to invite to your meeting constitute larger than a two-pizza group, ask yourself if all of them really, really, really need to be there.

    3. Produce a clear, brief, thorough, informative agenda. Don’t spring surprises on people. To give them a solid idea of what to expect, divide the meeting’s agenda into simple categories: for instance, establishment of a quorum; approval of minutes and the agenda; officers’ and (sub)committee reports; unfinished business; new business, and “other.” For each item, name the individual in charge of it, indicate whether it will require action by the group, and provide an estimated duration. (You’ll need to confirm these estimates with the responsible parties, of course). If you expect some or all of the group’s members to complete a task before they arrive, such as reading a report or generating possible solutions to a problem, tell them so clearly.

      Here’s a special note, too: Don’t plan to stretch the contents of a meeting to fit a preordained time. Strive to cut down on how long you spend to handle each item on your agenda as much as you can so that members of your group can get back to their other responsibilities as soon as possible. A shorter-than-expected meeting is usually a thing of joy.

    4. Pick a good venue. If you have a choice, plan to gather in a place with plenty of light, comfortable furniture, and a minimum of distracting sounds or sights. You should be able to adjust the temperature if people get too hot or cold. Make sure that any technological tools you think will be available to you are actually going to be on hand when you meet and that they’re all functioning properly. Even if you expect to have access to a laptop computer and a projector, plan to bring a flip chart and markers so that people will be able to express and record ideas spontaneously during the meeting. If you can, find a place to meet regularly which is large enough and secure enough to allow your group members to store the “tools of their trade” there—flipcharts, writing supplies, reference books, etc.—between gatherings. Given the preceding information, online meetings can help simplify the process, although technology can have issues of its own. Be sure you have someone assisting who is able to deal with any technological issues, monitor the chat, etc. while others are speaking.

    5. Make sure the participants receive the agenda. Make sure people receive the agenda you’ve prepared in a timely fashion so they’ll know why, when, where, and for how long the group is expected to meet. Two reminders per meeting may be enough, but three are better, including one the day before the meeting itself and one the day of. If your organization is using Outlook this is easily managed by the calendar, but there are many free computer-based confidential text-messaging services such as Class Parrot and kikutext which provide other channels to reach group members.

      One college president from a Southern state maintained that he’d gotten his board of trustees to act “like trained seals,” partly through thorough preparation for their meetings. In fact, the president actually ran practice meetings with the board to make sure there would be no surprises when the real meetings took place.

      If you’re planning to meet in a place for the first time, or if you’re expecting someone to attend your meeting for the first time, be sure to provide clear and complete directions to the location. With online tools such as google maps and mapquest.com at your disposal, it should cost you very little time to locate such directions and send them to members of your group.

    6. Arrive early. Arrive early to size up and set up the place where you’re meeting. Rooms sometimes get double-booked, furniture sometimes gets rearranged, technological tools such as LCD projectors and laptop computers sometimes break down or get taken away to be repaired, and so on. If you’re the person in charge of leading the meeting, you need to know first if unexpected happenings like these have taken place. For online meetings, it’s nice to be online and ready so attendees are not waiting “outside” for you to get started. Be sure to allow people to enter automatically or have someone else monitoring the waiting room so that even those who join late have quick access.

Following these half-dozen guidelines won’t guarantee that your meetings will be as successful as you wish them to be. If you don’t heed them, however, you’re apt to encounter considerable difficulty in achieving that aim.

Meetings should be avoided unless they are clearly necessary, but preparing for them well can enable a group to advance its objectives.

12.1 Planning a Meeting” from An Introduction to Group Communication by Phil Venditti and Scott McLean is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


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