3.0 Introduction
Learning Objectives
At the end of this chapter, learners will be able to:
- Define Culture
- Define intercultural communication
- Discuss the effects of ethnocentrism.
- List several examples of common cultural characteristics.
- Describe international communication and the global marketplace
- Give examples of various styles of management, including Theory X, Y, and Z.
Professional Perspective

“9. Introduction” from Communication for Business Professionals by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.