10.0 Introduction

Learning Objectives

At the end of this chapter, learners will be able to:

  • Describe the functions of the speech to inform.
  • Provide examples of four main types of speech to inform.
  • Articulate and demonstrate an audience-centred perspective.
  • Provide and demonstrate examples of ways to facilitate active listening.
  • Discuss and provide examples of ways to incorporate ethics in a speech.

Professional Perspective

image of a man with a moustacheDhavit is passionate about the environment and is planning on using his knowledge to develop a speech to help make his colleagues more aware of the impact people are having on the world in terms of pollution. As you read through this chapter, consider how Dhavit might adapt his planning and delivery to teach and inform his colleagues.

Storytelling is a basic part of human communication. With each story you were sharing information, but is sharing the same as informing?

At some point in your business career you will be called upon to teach someone something. It may be a customer, coworker, or supervisor, and in each case you are performing an informative speech. It is distinct from a sales presentation, or persuasive speech, in that your goal is to communicate the information so that your listener understands. The informative speech is one performance you’ll give many times across your career, whether your audience is one person, a small group, or a large auditorium full of listeners. Once you master the art of the informative presentation, you may mix and match it with other styles and techniques.

Watch the following 2 minute video from Commander Chris Hadfield: How Astronauts Wash Their Hands in Space

Video: Chris Hadfield demonstrates how astronauts wash their hands in space by Canadian Space Agency [1:45] Transcript available

44. Introduction” from Communication for Business Professionals by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Talking Business Copyright © 2023 by Laura Radtke is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book