3.0 Introduction
Learning Objectives
At the end of this chapter, learners will be able to:
- Define Culture
- Define intercultural communication
- Discuss the effects of ethnocentrism.
- List several examples of common cultural characteristics.
- Describe international communication and the global marketplace
- Give examples of various styles of management, including Theory X, Y, and Z.
Professional Perspective
Before coming to Canada, Abe worked in Ethiopia. In her studies in Canada she learned about how different countries can be categorized based on their cultural dimensions. She is concerned that business etiquette in her home country is different from that of Canada. For instance, recently she was in a situation where she felt that it was expected of her to shake hands with a male co-worker. This is not an accepted practice in her home cultural context. She worries that there may be many differences between Canadian and Ethiopian cultures and hopes she can navigate the differences and adapt to her new environment.“9. Introduction” from Communication for Business Professionals by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
