Interactives Answer Key
Section 1.2: Form Factors of Compositions
Comparing Norman’s Levels of Design Appeal to Jordan’s 4-Pleasures Framework
3 Levels of Design Appeal & 4 Pleasures Framework
Visceral: “It’s so cool, I want it!” & Physio Pleasure
Behavioural: “I can master it, it is a great tool!” & Psycho Pleasure
Reflective: “It means so much to me and it shows my personality!” & Ideo & Socio Pleasure
Section 1.6: Emotional Responses to Product Qualities
Multiple Choice: How could you design a product that evokes positive emotional responses?
Identify the features that people find frustrating to use and improve them.
Section 1.9: Rituals and Routines
Memory Game
Daily Rituals & “Meditating during your morning commute to work”
Exchange Rituals & “Gifts on holidays”
Expropriation Rituals & “Passing along old textbooks to a younger sibling”
Possession Rituals & “Adding to your collection of comic books”
Self-made Rituals & “Personalized anniversary traditions”
Section 1.10: Summary Review Activities
Objects can communicate product attachment messages
Mug with letter “M”: “Self-expression”
Glass tumbler mug: “Pleasure”
Mug with travel graphics: “Memories”
Mug with university logo: “Group affiliation”
Section 1.10: Summary Review Activities
Objects may embody individual roles
In the video above, the French Press acts as a/an:
- A) pleasurable object when you remember the pleasant morning smell of coffee brewing as a child
- B) instrument when you easily prepare the perfect cup of coffee
- C) enabler when you are delighted that you can prepare such a great cup of coffee at home
Section 1.10: Summary Review Activities
Products have many affordances that send subconscious messages to users
French press
Corresponding affordances: Open Cavity, Handle, Spout, Plunger, Rim
Actions they prompt: Pushing, Filling, Pulling, Gripping, Pouring, Aligning
Mug
Corresponding affordances: Handle, Rim, Open Cavity
Actions they prompt: Gripping, Drinking, Filling
Alarm
Corresponding affordances: Buttons, Numbers, Feet, Beep Noise
Actions they prompt: Stabilizing, Alerting, Pushing, Informing
Section 1.10: Summary Review Activities
Product rituals and routines may be pleasurable in many ways
Ritual
Preparatory Phase: French press and mug image & “Psycho-pleasure”
Experiencing Phase: Two mugs clinking together & “Socio-pleasure”
Closing Phase: Clean mug with cloth & “Physio-pleasure”
Routine
Preparatory Phase: Alarm clock & “Psycho-pleasure”
Experiencing Phase: Coffee machine dispensing coffee in travel mug & “Physio-pleasure”
Closing Phase: Empty coffee pods & “Ideo-pleasure”
