Interactives Answer Key

Section 6.7: Summary Review Activity
Multiple Choice

Question 1.1
Humans have more smell receptors than other types of sensory receptors combined.
True

Question 1.2
The five tastes are experienced at specific locations on the tongue.
False

Question 2
What percentage of the smells that we encounter do we remember according to research?
35%

Question 3.1
Odour Character is objective and selected from a standard measurement scale, while Hedonic Tone is subjective and connected to our emotions.
True.

Question 3.2
The addition of a pleasant smell in food packaging that enhances our taste experiences, is known as:
Referred olfaction

Question 4.1
What is the correct order of scent types from shortest-lasting to longest-lasting?
(1) Light & citrusy aromatic herbs, (2) Fruit & floral spices & oils, (3) Rich & heavy woods & balsam

Question 4.2
Which of the following is an example of olfactory fatigue?
I can’t get enough of that beautiful citrus scent.

Question 5
What olfactory design principle matches the following definition?
Since smell perceptions vary based on age, demographics, culture and geographic region, it is important for designers to understand the target users in order to design scents that are suited to their past smell experiences.
Suitability

Question 6
What is the purpose of designing a scentscape? Select all that apply.
Branding and marking
Preventative deterrents
Alerts and signals
Environmental odour ambiance