Interactives Answer Key

Section 7.4: Sensory Dominance
Drag and Drop, Sensory dominance over time

Graph 1: Alarm clock
Graph 2: Espresso pot
Graph 3: Running shoe

Section 7.6: Multisensory Design Principles
Drag and Drop, Checklist for Flow

1. Senses engaged: The ability to concentrate wholly on the task.
2. Sensory feedback: Clarity of goals and immediate feedback.
3. Senses ignored to reduce distraction: Feeling of control.
4. Perception of intrinsic reward: Intrinsic reward for doing the activity.
5. Skilled practices: The ability to move beyond self-conscious evaluation.
6. Senses when challenges arise: The balance between challenges and skills.
7. Interactions contributing to apparent use: The ease and effortlessness of performance.
8. Responses that seem to flow: The ability to transcend time.

Section 7.8: Sensory Congruity and Multisensory Integration
Drag and Drop, Scent Attributes

Perfume bottle: Fruity, floral, soft
Essential oil bottle: Calming, herbal, refreshing
Cleaning spray bottle: Strong, caustic, chemical

Section 7.9: The Dynamics of Movement
Drag and Drop, Kinectic Actions

Scenario 1:

• • Hinging
  • Segmented
  • Shiny
  • Cool
  • Functional
  • Simple

Scenario 2:

• • Symmetric
  • Freeform
  • Deformable
  • Quiet
  • Playful
  • Organic

Scenario 3:

• • Expanding
  • Anticipatory
  • Cylindrical
  • Musical
  • Colourful
  • Balanced

Section 7.11: Summary Review Activity
Multiple Choice Assessment 

Question 1:
According to Park & Alderman (2018), the way we perceive all sensory stimulation can be organized into which of the following categories. Select all that apply.
Electromagnetic
Mechanical
Chemical

Question 2:
True or False: A product must incorporate all five senses to have a multisensory aesthetic.
False

Question 3:
Which term best matches the following statement?
Consumer experience with products is always multisensory. Someone who perceives a product does not perceive all the information at one time, they often perceive sensory aspects in some order, where one sensory perception may lead to an expectation of the next. For example, when a phone rings, the expectation of the next sensory event is to touch the phone to stop the ringing. The senses can have different levels of importance at each stage of use.
Sensory Dominance

Question 4:
True or False: It is important to design features that contribute to a feeling of delight in product interactions so people will enjoy interacting with their products, leading to keeping them longer and avoiding discarding them.
True

Question 5:
What principle of multisensory design best matches the following definition: “A state in which people are so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost, for the sheer sake of doing it” (Csikszentmihalyi, 1990).
Flow

Question 6:
A motorcycle that looks loud and powerful but has a horn that sounds soft and quiet is an example of:
Sensory incongruence

Question 7:
True or false: True synaesthetic experiences are natural and cannot be induced, although designers can use synaesthesia as inspiration in designing multisensorial products.
True

Question 8:
The following attributes best describe which category of kinetic movement:

• • Straight
  • Curved
  • Zigzag
  • Free Form
  • Random
  • Hugging
  • Hovering
  • Waving
  • Spiralling
  • Twisting
  • Winding
  • Rotating
  • Encircling
  • Rolling
  • Fanning

Shape