In the late 1800’s industrialization started to increase within factories and all types of manufacturing, the production of beer forever changed. Our founder Jerome Hatt made the very first batch of Kronenbourg in a single barrel and now all these years later, he has large breweries in major cities and countries and the drink is now distributed all over the world. This industrialization of the brewing world had forever changed the brewing game. The machines that were made to help perfect and speed up the brewing process was able to grow many other beer companies like Kronenbourg, in scale, quality and distribution to whole new levels. 

Here’s a quick video to show case how beer is manufactured

Marketing and Branding:  

The marketing and branding of kronenbourg like most brews has drastically changed since the founding date, from starting in a small single barrel in 1664 to being one of the biggest and oldest brewing companies in the world. Technology has forever changed the world and how news or information is spread, with a mix of the industrial revaluation and all the new technology invented over the years like social media and news outlets a small brewery in France exploded. Kronenbourg was able to reach whole new cities and countries with branding and marketing. The biggest marketing competitors for Kronebourg were Stella Artois and Heineken, Kronenbourg knew that to takeover the marketing/branding scene once again they needed to take a stand and make the brand mean something again. They focused heavily and quality and achieving a perfection brew to prove their excellence and show that other companies can spend thousands on a fancy ad’s but our quality of brew speaks for itself.

Modern Era:  

Kronenbourg 1664 for is the oldest beer in the world, but where are they now? throughout many tough times in the world like the World Wars and changes in the economy like the great depression and industrial revaluation Kronenbourg survived it all. The Brewing company has large  brewers in major parts of the world like Europe and Australia as well as bottle in thousands of liquor and beer stores all around the globe. Going from a pale golden lager to having many different flavors and products, Kronenbourg really evolved with the times and stuck with the promise of a quality brew. Being able to really research and get my feet wet into the history of this company was very impactfully and educational. In todays modern day in age we see huge billboards and trucks with all these big name brands whether its a beer or clothing but you never get to see where they started. Kronenbourg was a beer I enjoy and selected to learn more about and it was crazy to think of the history it went through to get here.

Lets Test!