Chapter 12: Channel Sales Partners
Chapter Outline
12.0 Learning Outcomes
12.1 Marketing Channels and Channel Partners
12.2 Typical Marketing Channels
12.3 Third-Party Sales
12.4 Channel Selection Factors
12.5 Channel Management Process
12.6 Managing Channel Conflicts
12.7 Key Takeaways & Key Terms
12.8 Test Your Knowledge
12.9 Exercises
12.10 Chapter References
