11.10 Exercises (Test Your Knowledge)
Exercises (11.1)
- How might the sales cycle vary across the types of sales positions? How do salespeople use the sales cycle to manage their performance?
- What is the relationship between conversion ratios and activity goals? How do salespeople use this information? How do sales executives use the information?
- What metrics do sales executives use that salespeople are less concerned with?
Exercises (11.4)
“13.3 Sales Metrics (Measures)” from Principles of Marketing – H5P Edition by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
12.12. Knowledge Check from Information Systems for Business and Beyond by Shauna Roch; James Fowler; Barbara Smith; and David Bourgeois is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
