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- Compare and contrast leadership and management.
- Specify the contexts in which various leadership styles are effective.
- Discuss how to develop your own leadership skills.
- Outline strategies for managing a global sales team using a hybrid model.
- Distinguish between goals and objectives.
- Define motivation, and understand why it is important in the workplace.
- Discuss conditions required to make goals effective.
- Explain how incentive systems can be used to motivate employees.
- Examine strategies to motivate a sales team during a downturn.