Chapter 11: Sales Analytics
Chapter Outline
11.0 Learning Outcomes
11.1 Sales Analytics and Sales Metrics
11.2 Sales Metrics for eCommerce
11.3 Sales Data Analysis
11.4 Types of Analytics
11.5 Data Visualization and Dashboards
11.6 Sales Enablement
11.7 Customer Relationship Marketing
11.8 Importance of CRM
11.9 Key Takeaways & Terms
11.10 Exercises (Test Your Knowledge)
11.11 Chapter References
