10.10 Exercises
Exercises (10.4)
- Explain four different ways to set a product’s promotion budget.
- What is mobile marketing?
Exercises (10.6-10.7)
- Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances?
- What is the role of expert opinion in all forecasts?
- How can forecasting accuracy be improved?
“11.6 The Promotion Budget” from Marketing Principles V 2.0 by LardBucket is licensed under a Creative Commons Attribuition-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
“16.3 Forecasting” from Principles of Marketing by University of Minnesota is licensed under a Creative Commons Attribuition-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
